1. Simplifying the research and subsequent transaction: Like a personal shopper, agents can provide one-stop shopping for travelers who require air arrangements, rental cars, cruise accommodations, and hotel stays - along with suggestions that are in the best interest of the client, not the supplier.
2. Investigating and supplying competitive information: No single supplier is going to advise a consumer that a better route or a better fare is available on a competing carrier.
3. Keeping up on the most current and timely promotions: Via daily faxes, agent-only emails, and their relationships with district sales managers, agents can obtain the most current promotional information.
4. Analyzing the current promotions: The cheapest is not always the best.
5. Clarifying the fine print, such as cancellation penalties and restrictions: The benefits of a professional's experience can save a traveler money . . . and headaches.
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